Sweden Unlimited Continues Growth with Five New Hires

We’re very happy to announce the expansion of the company’s staff with five new hires and two internal moves.

Our new colleagues include Vernon Church as Chief Operating Officer, Kevin Ryan as Creative Director, Deborah Opp as Director of Operations, and Lindsay Myers and Arys Jimenez as Project Managers.

“After 16 years in business, we feel it’s the perfect time for us to shift the focus from the day-to-day running of the business to building relationships that will help us expand over the next decade,” said Leja Kress, co-founder and CEO. “We’ve made an aggressive effort to bring in top tier creative and operations talent to refine our methods, services and client relations,” added Alex Kress, co-founder and Chief Client Officer.

New hires include:


VERNON CHURCH, Chief Operating Officer

Vernon will manage all day-to-day operations of the company including creative, finance, HR, sales and client services in addition to developing and implementing growth strategies. Formerly President and COO of boutique cultural insights and brand consultancy TruthCo, Vernon has more than 20 years of experience working in content, digital and creative companies including Newsweek Interactive, HarperCollins Publishers, Blue Man Productions, John Wiley and Sons Publishers, TMP Worldwide, and media start-up UGO Entertainment where he led strategy and optimization work that contributed directly to acquisition by Hearst Interactive.

KEVIN RYAN, Creative Director

Kevin reports to Vernon Church and Richard Agerbeek, Sweden Unlimited co-founder and Chief Creative Officer. Before joining Sweden Unlimited, Kevin held various director positions at leading design firms including Big Human, Wondersauce, and VSA Partners. He has worked with multiple prominent brands such as GQ Magazine, Time Magazine, Oliver Peoples, Rolex, MAC Cosmetics, and Spring

DEBORAH OPP, Director of Operations

Deb is responsible for managing the project management office, HR, new employee onboarding, resource planning, budget tracking and facilities functions. She comes to Sweden Unlimited from TMP Worldwide where as VP of Digital Development, and later VP, Client Engineering & Support, she managed teams responsible for implementing new products for Fortune 500 clients which resulted in $10 million dollars in billings annually and a 98% retention rate among top clients. She will report to Vernon Church.

LINDSAY MYERS, Project Manager

Lindsay is on the front lines of Sweden Unlimited’s product directly managing digital and creative projects for numerous high-end fashion and luxury clients. With a background in photography and video production, she joins Sweden Unlimited from MESH Design where she managed web development and branding projects focusing on nonprofit clients. She will report to Debbie Opp.

ARYS JIMENEZ, Project Manager

Arys will join Myers on the project management team reporting to Debbie Opp. She will be tasked with managing Sweden Unlimited’s growing retainer business. Jimenez comes to the company from King and Partners where she was account and project manager for an array of high-end clients including Carolina Herrera, Edition Hotels, Elie Tahari, Kenneth Cole, Monique Lhuillier, St Regis Hotels & Resorts and Surf.

Internal moves include:

LUCINDA BETTERIDGE, Director of Client Services, New Clients

Lucinda will be responsible for developing proposals, new client intake, and business development. She was previously a project manager at Sweden Unlimited for numerous clients including Estée Lauder, Erno Lazlo, and Wixson. She will report jointly to co-founder and CEO Leja Kress and Vernon Church.

ROBYN SREDNICKI, Director of Client Services, Existing Clients

Robyn will be responsible for supporting all existing clients including developing plans for new products and services, ensuring best in class company response to client concerns and engaging with strategy to help clients achieve their business goals. She was previously in charge of Sweden’s retainer team and was a project manager for key clients including Lela Rose, Kimora Lee Simmons and Sferra. She will report jointly to co-founder and Chief Client Officer Alex Kress and Vernon Church.