Blending elegance, form, light and modernism, Alexis Bittar’s award-winning jewelry designs have attracted attention from both the fashion and art worlds. We designed and developed the re-launch of Bittar’s website incorporating a full suite of e-commerce solutions and unique design concepts. For example, we created an “Alexis Picks” section with illustrations of vintage-like paperback novels to fit the mood of the featured collection. There is also a “Gift Ideas” tab that allows the user to shop by type of woman--from Yummy Mummy to Victorian Rocker. The e-commerce features include the option to manage the wholesale portion of the sales operation.