the work:

With her unique twist on the classic fit and modern clothing styles, taking in music culture, sports, prep-school chic, and nature, Wendy Mullin’s designs as Built By Wendy have set trends and created legions of copycats. As one of our favorite fashion lines and also one of our first clients back in 1999, we worked with Wendy to create a strong online presence, creating not only the e-commerce side of the shop, but also building in an archive component to feature her vintage collections and her collaborations with Wrangler and Simplicity Patterns.