A unique online community of independent boutiques and designers, Refinery29 has created a fashion and lifestyle marketplace that brings together only the freshest and most intriguing styles from around the world. We created the e-commerce site with a custom built backend that allows all of their brick and mortar retailers to sell through their site. With regular Flash and XML data updates, the stores’ constantly changing stock is always up to date. The user experience was further enhanced with an interactive map where the stores can be browsed and the user can learn more about the designers and their latest collections.