Since its first restaurant was launched in 1995, RICE has created healthy, eclectic and exotic foods in each of its four Zagat-rated locations in downtown Manhattan and Brooklyn. We worked with them on revising and refining their respected brand and identity with a new logo, colors, and typography. We redesigned the entire site, added functionality to allow online ordering, set up a blog, and created new menus and t-shirts. We also wrapped their eco-friendly delivery van in a camo-pattern of neighborhood images.