Lou & Grey

Crafting a brand around a story well told

As pioneers in the emerging loungewear market, Lou & Grey needed to sell more than just clothes, they needed to sell a culture and a way of life. When they came to us in early 2014, their first challenge for us was just that – write their story, and bring it to life.  We fast-tracked the first version of the site as a single scrolling page with rich parallax layers featuring the beautiful imagery of Langley Fox Hemingway by Mark Borthwick. For Phase 2, we developed a site rich with content and commerce, revolving around a maker focused lifestyle blog, The Ampersand. Other projects for the brand have included the design of the brand’s full ecommerce site.

Client
Lou Grey
Visit
louandgrey.com
Year
2014
Awards
Pixel Awards: Best Fashion & Beauty Website
pixelawards.com/winners/9th-annual
Type
Ecommerce
Publishing
Fashion
Services
Content Creation
Design
Platform Development
Strategy
User Experience

Client
Lou Grey
Visit
louandgrey.com
Year
2014
Awards
Pixel Awards: Best Fashion & Beauty Website
pixelawards.com/winners/9th-annual
Type
Ecommerce
Publishing
Fashion
Services
Content Creation
Design
Platform Development
Strategy
User Experience