Nars

Interactive video for the cosmetics brand

NARS approached us to work with them to create an interactive experience based on a film they developed to kick off the launch of a new product line, the Satin Lip Pencil. Developing a custom, iPad-friendly HTML5 solution and featuring two potential protagonists with Canadian musician Sarah Ruba and fashion stylist Catherine Baba, the video used visual cues to guide users through a multi-route experience. The film encouraged inventive product exploration and personal connection, both key elements of the cult beauty brand’s philosophy.

Client
Nars
Year
2013
Type
Beauty
Services
Design
User Experience
Platform Development
Client
Nars
Year
2013
Type
Beauty
Services
Design
User Experience
Platform Development