NOWNESS

Transforming LVMH’s global video platform

Launched by LVMH in 2010 as a standalone editorial brand, NOWNESS redefined the role of high-end, fashion-forward cultural storytelling for the web. In early 2014, NOWNESS hired Sweden Unlimited to redesign their website, with the goal of transforming it into a global video platform and vibrant online community. We performed a UX audit and a visual redesign that showcases the content while maximizing ease-of-use and user engagement. Our ongoing work with the brand includes ongoing product design, UX enhancements, and digital app design.

Client
Nowness
Visit
nowness.com
Year
2014
Awards
Pixel Awards: Best Arts & Culture Award
pixelawards.com/winners/9th-annual
Type
Publishing
Fashion
Services
Design
Strategy
User Experience
Client
Nowness
Visit
nowness.com
Year
2014
Awards
Pixel Awards: Best Arts & Culture Award
pixelawards.com/winners/9th-annual
Type
Publishing
Fashion
Services
Design
Strategy
User Experience