Glossy asked Sweden Unlimited Co-Founders Alex and Leja Kress: What e-commerce capabilities are fashion brands gearing toward, and are they working?
“More than ever, customers demand a personal relationship with brands, one that celebrates their individuality. Brands need to learn enough about its customers to provide a guided experience to the right products. Product personalization or customization is one way to build that one-to-one relationship and long-term brand loyalty. In turn, this gives brands deeper insight into customer behavior, what works and what doesn’t, to further improve future product development and user engagement.”
-Alex and Leja Kress, co-founders of Sweden Unlimited
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