We’re Sweden

A creative agency

Uniting art, strategy, design and technology in the service of great experiences

It all started with the idea of creating a team
that valued design, while helping brands focus on the rapidly growing world of e-commerce.

Sweden Unlimited was launched in 1999 by founders Alex Kress, Leja Kress and Richard Agerbeek. The trio began their collaboration in the mid-90s as electronic pop band Sweden, playing the downtown NYC circuit and releasing limited-edition LPs. They gradually evolved into Sweden Unlimited, the digital creative agency, partnering over time with key brands in the fashion and luxury space.

We make thoughtful, stylish and usable digital and brand solutions that are tied to specific business goals for our clients. We are excited at the infinite potential of the digital world and incorporate holistic thinking into our final products. From coding to cameras, content to commerce, written words to visual design, we strive to be better and make amazing work.

Our style is a discernible and clear commodity we take great care in cultivating.

Our inspiration comes from the confluence of art, fashion, music, and technology. Embracing the multifaceted and frenetic pace of business in New York City, we feel intertwined with the steady beat of progress and tapped into the ceaseless creative culture. We work to keep building that collaborative energy around us.

Client Experience
  • A.L.C.
  • Eloquii
  • Le Chateau
  • SFERRA
  • Aeropostale
  • Erin Fethersten
  • Lela Rose
  • Shoshanna
  • Alexander Wang
  • Erno Laszlo
  • Lifestyle Mirror
  • Sigerson Morrison
  • Alexis Bittar
  • Estee Lauder
  • Lou Grey
  • Strivectin
  • Alvin Valley
  • Feyt
  • Mansur Gavriel
  • Tess Giberson
  • Americae
  • First Aid Beauty
  • Marc Jacobs
  • The Aesthete
  • Ann Taylor
  • Glamsquad
  • Marchesa
  • The James
  • Artemest
  • Grandlife
  • Michael Kors
  • The Last Magazine
  • Bailey44
  • Great Bowery
  • Mission 360
  • The Row
  • Bandier
  • Grey Jason Wu
  • moda
  • Tru Fragrance
  • Bullett
  • Hauser & Wirth
  • Nars
  • Urban Outfitters
  • Calypso St. Barth
  • HBA
  • Nicole Miller
  • V-Magazine
  • Carolina Herrera
  • Hermes
  • Nowness
  • Vera Wang
  • Chanel
  • Ippolita
  • Olivia Palermo
  • Visionaire
  • Charlotte Ronson
  • Jason Wu
  • Paco Rabanne
  • W Hotels
  • Coach
  • Jonathan Adler
  • Pandora
  • W Magazine
  • Coty
  • Kate Spade
  • Proenza Schoulder
  • Yeon
  • Cynthia Rowley
  • Kempner
  • Rachel Comey
  • Zachary Prell
  • Delias
  • Kiki De Montparnasse
  • Rafinery29
  • DVF
  • Kls
  • SAM. New York
  • Elizabeth Arden
  • Lanvin
  • Serena and Lily

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New York
199 Lafayette Street 4th Floor
New York, New York 10012
+1 212 941 5904
London
King House 5-11 Westbourne Grove
Notting Hill, London W2 4UA
+44 (0)20 7229 0202

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