For the Elizabeth Arden Great 8 launch, we concepted a holistic campaign with a digital-first approach. Our goal with the campaign was to concept engaging content around the new product, that would strategically innovate the heritage brand. The concept we developed was buildable and adaptable from a key hero visual featuring the hero 8 and exciting neon symbols representing the 8 benefits.
We concepted fun and engaging videos for the campaign to engage with a younger audience and create thumb-stopping animations for social.
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