Finding Lenox’s role in the home and lives of a new generation of consumers.
About the Brand
For over a century, Lenox has been the market leader in setting the highest standards for quality, artistry, and beauty around homeware. Today, Lenox continues to be guided by his ideals of finding their role in the home and lives of a new generation of consumers.
As part of the brand refresh, we created and implemented new digital-first guidelines to inform communication across all points of contact. In addition to the logo and wordmark refinement, we established an elevated font and asset direction that includes brand usage, restrictions, and violations, as well as detailed specifications for clear space, positioning, and scale. The document also gives recommendations for digital, packaging, and print.
Branding With Care
As we kept the brand mission top of mind, we re-imagined the packaging to compliment the new refresh, where we introduced a clean, colorful, and minimalist packaging to echo the brand's heritage and timelessness.
- User Experience
- Content Creation