Maison Ullens

Function Meets Luxury with Shopify Plus for the Belgian Brand

When we partnered with Maison Ullens, we knew that we wanted to highlight the ingenuity and Belgian spirit of the ready to wear line, as we positioned them for their e-commerce launch to market. We used the brand’s physical aesthetic as seen in their bric and mortar stores in Paris to inform the design and direction of their digital world, with a cohesive brand experience remaining top of mind.

Client
Maison Ullens
Visit
us.maisonullens.com
Year
2019
Type
Fashion
Ecommerce
Services
Branding
Design
Ecommerce Development
Platform Development
Strategy

About the Brand

Maison Ullens was founded in 2009 by Myriam Ullens. Myriam, a world traveler, philanthropist, and entrepreneur, wanted to create clothing that made her feel confident and comfortable anywhere in the world.

Design Review

Visual Brand Guidelines

Before we dove into the brand identity, we used the brand's ethos to develop the tone of voice and mission and vision. We played off of the Maison Ullens logo, which was inspired by a decorative border found in a mosaic of the Nine Muses on the Greek island of Kos. We provided an updated guideline that outlined the codes, principles, voice, and copy guidelines that reflected a brand that celebrates art, beauty, style, and culture throughout the world.

Website Design

Ecommerce

To play on ease of scroll and search on both desktop and mobile, we incorporated elements of vertical navigation, interactive scrolling, and stacked imagery which created a nice scrolling effect for users. We preserved a clean and minimal site design aesthetic to complement the brand's look and feel.

We used the core brand foundation of everyday fashion to build out the brand magazine as well as a shoppable lookbook to show the collection in parallel with effortless lifestyle imagery, this all created the world of Maison Ullens.

Maison Ullens
Maison Ullens

Client
Maison Ullens
Visit
us.maisonullens.com
Year
2019
Type
Fashion
Ecommerce
Services
Branding
Design
Ecommerce Development
Platform Development
Strategy

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