NOWNESS is a digital video platform launched in 2010 by its founder Jefferson Hack as the cutting edge content arm of LVMH Moët Hennessy Louis Vuitton SE. NOWNESS redefined the role of high-end, fashion-forward cultural storytelling for the web. In early 2014, NOWNESS hired Sweden Unlimited to redesign their website, with the goal of transforming it into a global video platform and vibrant online community. We performed a UX audit and a visual redesign that showcases the content while maximizing ease-of-use and user engagement. Our ongoing work with the brand includes ongoing product design, UX enhancements, and digital app design.