saturdays surf nyc

Saturdays NYC

A Design Refresh for the NYC Surf Brand

We partnered with cult surf-inspired menswear brand, Saturdays New York City, to on design and user experience updates as they replatformed their site to Shopify Plus. Our goal was to create a more transactional and product-focused homepage that supported a more user-friendly user journey, aimed at increasing conversion.

Client
Saturdays NYC
Visit
saturdaysnyc.com
Year
2019
Type
Fashion
Services
Design
User Experience

About the Brand

Saturdays, founded in New York City in August of 2009, has been determined to suit an active lifestyle occupied with living and working in New York City. Saturdays has since designed and produced their own menswear line that has become synonymous with high-quality craftsmanship and traditional style.


Saturdays NYC

ecommerce refresh

Optimized for User Experience and Conversion

Excellent UX design includes much more than an intuitive user flow and an attractive layout. User experience balanced with storytelling and effective merchandising will instantly elevate the browsing experience of the users and in turn, will lead to increased conversions. We recommended a more product-focused homepage with many content modules to show the breadth and depth of the brand. From a strong editorial brand statement to quicker access to popular products, the redesign helps guide the user to all the different avenues into the brand.

Saturdays NYC
SATURDAYS SURF MOBILE
Client
Saturdays NYC
Visit
saturdaysnyc.com
Year
2019
Type
Fashion
Services
Design
User Experience

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