An information-rich and intuitive product page that conveys trust
We focused on the user journey with consideration to particular sections of the page with moderate use of visual elements to help WatchBox's customers get from point A to point B without hesitation. Special attention was paid to using proven conventions to gain users' confidence, trust, reliability.
Digital-First Brand Guidelines
We created a digital-first guide to the implementation of WatchBox's rebranding. In addition to logo artwork, fonts, and assets, the guidelines include brand usage, restrictions, and violations, as well as detailed specifications for clear space, positioning, and scale. The document also gives recommendations for digital, social and print.
The WatchBox wordmark was designed to be a distinctive mark that reflects the innovative & modern attitude of the brand. The customized letterforms are sliced and deconstructed to give a sense of movement and originality to the mark while creating a recognizable name that stands out in the industry.
The WatchBox logo mark was created for alternate uses, where the full wordmark is too large or does not fit the aesthetic of the media.
- Ecommerce Development
- User Experience