We help brands turn vision into high-performing digital experiences through unified branding, content & ecommerce.
Mansur Gavriel
Shopify Development, Ongoing Support
Dr. Dennis Gross
Alpha Beta Glow Campaign
Blu Dot
Shopify Design & Development, Ongoing Support
W Hotels
Design & Development
Lunya
Design & Development, Ongoing Support
Cara Cara
Branding, Shopify Design & Development
Assouline
Travel From Home Campaign
CNCPTS
Shopify Design & Development
Sonic Editions
Shopify Design & Development
Veer
Design & Development, Ongoing Support
Attersee
Shopify Design & Development

Capabilities

Design

We specialize in designing Shopify experiences for some of the world's most recognized brands. From early prototypes to fully realized design systems and build-ready files, our work is grounded in both brand expression and performance.

  • UX/UI Design
  • Prototyping
  • UX Audits
  • Shopify Theme Design
  • Design Systems & Components

Branding & Content

We help brands define and express who they are. From visual identity and brand voice to campaigns, photo, video, and content guidelines, we work across the full creative scope or step in where it makes sense - bringing clarity and a point of view to every touchpoint.

  • Creative Direction
  • Visual Identity & Brand Systems
  • Messaging & Voice
  • Campaigns
  • Photo & Video Shoots
  • Content Guidelines

Shopify Development

We’ve been building on Shopify Plus since 2017. From custom theme development and replatforms, to integrations and solutions architecture, we handle the technical side with expertise, clarity, and a deep understanding of how it all connects back to the goals of the business.

  • Shopify Theme Development
  • Replatforms & Migrations
  • Third Party Integrations
  • Technical Audits
  • Solutions Architecture

Ongoing Support

Our client partnerships extend well beyond launch. Through ongoing retainers, we support the evolution of the site by refining design and development, optimizing conversion, and rolling out new features with a steady, thoughtful approach that builds over time.

  • Ecommerce Strategy
  • Shopify Support
  • Design & Development Updates
  • Conversion Rate Optimization
  • Analytics Reviews
  • A/B and User Testing

20+ Years,
Unlimited Dedication.

We are a small, senior team of designers, developers, and strategists based in New York. For over twenty years, we have worked closely with some of the world's most recognized brands, building digital experiences where design, content, and technology work together. Independent, female-founded, and in it for the long term.

About Us

Testimonials

We hired Sweden Unlimited for a custom website, and from the first conversation with Leja, we knew they were the ones. The process from brainstorms to launch was seamless, and the team worked tirelessly to bring our vision to life. They were kind, professional, and welcomed feedback every step of the way. We couldn't be happier, and receive countless compliments on the site daily.

Merri Gleckler, CEO
Kashwére

"When we decided to fully replatform and redesign our site, we needed a partner who could elevate the experience while keeping best practices intact. The Sweden team took a strategic, collaborative approach and delivered something consumer-first and visually beautiful. They were innovative, knowledgeable, and a pleasure to work with. OPI.com is now a stunning destination for color, content, and commerce."

Lauren Hill, E-Retail & Platform Experience Lead
OPI

"Sweden Unlimited has been a trusted partner to W Hotels since helping us launch The Angle in 2016. From site design to content strategy to day-to-day management, they've helped us navigate every aspect of our editorial presence. The team is strategic, creative, nimble, and most importantly, dependable, standing alongside us through a major acquisition, COVID-19, and now the redesign of whotels.com. I could not be more delighted to recommend them."

Christine Espinoza, Senior Director, Luxury Social & Content Marketing
W Hotels

"We needed more than a facelift. We needed a site that was both beautiful and best-in-class UX, and Sweden delivered. They led a forensic audit, aligned with key stakeholders on brand DNA, and ran a process that was methodical and drama-free. The new LAGOS.com exceeded all expectations, and since launch we've seen nearly triple-digit year-over-year increases."

Amanda Willinger, Chief Digital Officer
LAGOS

"Building our site with Sweden Unlimited exceeded our expectations. They understood our aesthetic, nailed the design, and navigated the migration with impressive skill. Their process was thorough and collaborative, and they came through on every aspect of the build. We genuinely enjoyed working with their team and couldn't recommend them more."

Jodi Walter, Marketing Director
Zents

Sweden Unlimited has easily been one of the best partners we’ve worked with on web design and development. They took the time to understand our industry, provided valuable insights, and brought our vision to life with professionalism and clarity. We highly recommend them for any web design or development needs.

Allison Lau | Ecommerce Manager
CNCPTS